When asked about the findings, Thomas Parry from askyourstaff commented:
The children appeared to enjoy playing against and beating their parents, when it was clear their parents were really trying. It was as if the children actually wanted to see their parents struggle so they felt they were all in the same boat together and it was a real contest. The risk of defeat or simply the enjoyment of personal challenge made some of the adults, especially competitive dads, push themselves harder which in turn meant the children had to try even harder to win. It quickly became clear that the more the parents pushed, the more the children tried to follow.”
This effect is only possible with a game like PLYT because other educational games are aimed at one level of ability which requires parents to dumb down.